The highest-converting headlines are usually found, not written — lifted from reviews, support tickets, and sales calls where customers describe their problem in their own words. Your job is curation: spot the phrase that makes other customers say “that’s exactly it”.
Copy that mirrors the customer's own words converts because it removes translation — the reader recognises themselves instead of decoding marketing language.
Spend 20 minutes in reviews, support chats, or sales-call notes. Collect five verbatim phrases customers use to describe their problem, and use the strongest one as a headline this week — unedited.