MSG / Archive
Today
·
Archive
Every bite so far
Archive
6 bites and counting. One idea a day,
compounding
.
Week 33
· 10–16 Aug 2026
01
→
Mon 10 Aug
Your customers already wrote your best copy
· Voice of customer · Bite 006
Week 32
· 3–9 Aug 2026
05
→
Fri 7 Aug
Creative volume beats campaign tweaking
· Paid media · Bite 005
→
Thu 6 Aug
Specific numbers are more believable than round ones
· Copywriting · Bite 004
→
Wed 5 Aug
Losses sting about twice as hard as gains feel good
· Psychology · Bite 003
→
Tue 4 Aug
The Rule of One beats saying everything
· Copywriting · Bite 002
→
Mon 3 Aug
Your ad lives or dies in the first three seconds
· Creative · Bite 001