✅ AI
Scaling AI content? Write the grading rubric first
The teams getting real production value from AI share two habits: they feed the model the context it actually needs instead of hoping it guesses, and they run every output through evals — explicit, written tests of quality — rather than eyeballing it. Marketers can steal both moves this week: pair your prompts with real brand and customer context, and grade the output against a checklist, not a vibe.