✅ Paid media
One high-value buyer beats a hundred cheap ones
Same funnel, same creative, completely different economics depending on who you aim it at. Selling one expensive thing to a buyer with real budget clears the revenue it would take hundreds of price-sensitive customers to match — at a fraction of the support load, the churn and the volume you’d need to buy. Most “our CAC is too high” problems are audience problems, not ad problems.