✅ AI
Gen Z doesn't hate AI ads — they hate catching you
Rival Technologies surveyed 901 Gen Z consumers: 74% react negatively on learning an ad was AI-made, and 72% have punished a brand for it — half unfollowed, 43% stopped buying — yet most would happily let AI shop for them. The penalty triggers at discovery, and hits hardest when AI holds the brand’s voice rather than its grunt work. It’s self-reported, so trust the direction more than the decimals.