✅ Sales
Win a tiny yes before you ask for the big one
Homeowners asked to put a large, ugly safe-driving sign on their lawn mostly refused, but about 76% agreed if someone had asked them two weeks earlier to display a three-inch sign for the same cause, against roughly 17% asked cold. The small yes changed how they saw themselves: as people who support this. So don’t open with your biggest ask; get a small, related yes first, then build on it.