✅ Copywriting
Ask people to be someone, not just do something
In a 2011 study, people asked how important it was to “be a voter” turned out more often than people asked how important it was “to vote.” A noun gives people an identity to claim, and people work to act like who they think they are. Later large replications found a smaller effect, so treat it as a cheap test: swap one verb-led CTA for an identity noun.