✅ Psychology
Send the hard ask on the first of the month
People are most willing to start what they’ve been putting off right after a date that feels like a new chapter, such as a Monday, the first of the month, a birthday or a new quarter. Dai, Milkman and Riis found diet searches, gym visits and goal sign-ups all rise after these landmarks, because the fresh date lets people leave their past failures with an “old me”. When you ask can matter as much as what you ask.