✅ Growth
Find who has your audience, then give before you ask
Most partnership pitches open with “would you promote us”, so the other side gets nothing until they do work for you. Hormozi runs it in reverse: map who already holds your buyers’ attention, find the one thing each of them wants most, hand it over, and only then ask them to share something that serves their audience and happens to help you. Earn the favour before you request it.