✅ Growth
Make your comment-to-DM freebie cost a follow
A “comment X and I’ll send it” post should pay twice: the DM captures the lead, the follow keeps that person in reach for every post after. Hardy’s point is that “the setting matters more than the tool” — deliver the freebie to followers only and nudge everyone else to follow first. Same post, same freebie, but a spike in comments now compounds into audience instead of a bigger bill.