✅ Psychology
End on a win, not an ask
People don’t remember an experience as the average of every minute; they remember its most intense moment and how it ended, and largely forget how long it took. So the final touch of a trial, a demo, a webinar or a delivery carries more weight than its length or polish. Most teams spend that ending on an upsell or a feedback form, which is exactly where a small, unexpected win would have been remembered instead.