✅ AI
Write the kill line before you test a new ad channel
ChatGPT ads went live in 31 European countries this week, sold only through OpenAI’s team and agency partners until self-serve lands — so the first wave gets pitched to you, not chosen by you. A quarter of free-tier answers already carry an ad; that proves the placement is real, not that it works for your buyer. New inventory is judged by the exit criteria you set before launch — write the kill line while nobody is excited yet.