Today's Bite 🧠

Bite 018 · Sat 22 Aug 2026
18Total bites
6This week 🎉
✅ Copywriting

Your product page has to work for a reader who can't see

Stanley built one of the decade’s most photographed brands, then realised its gift-season pages had piles of pictures and no sentence saying why the cup made a good gift — so it’s now writing use-case copy, FAQs and structured data per product. Chatbots and shopping agents recommend what they can read, not what they can see. Treat it as a standing content job owned across SEO, e-commerce and brand, not a one-off hack.

🔗 Digiday — Stanley 1913 adapts its marketing for the AI search era🔗 AI-Ready CMO — Stanley is writing product copy for a reader that cannot see
AI-Ready CMO AI Copy craft

💡 Why it matters

AI assistants now answer a growing share of 'what should I buy' questions, and they can't read your photography — if the reason to buy only lives in the image, you don't exist in the answer.

Earlier this week

Fri 21 Aug Sales Your fee was set when you only sold execution Thu 20 Aug AI 'I'm a freelancer' flips which brand the AI recommends Wed 19 Aug Sales Check in every two hours, not every two weeks Tue 18 Aug AI Gen Z doesn't hate AI ads — they hate catching you Mon 17 Aug AI Your AI flatters you until you forbid it
Marketing Super Genius 🗓️ This week 🧠 One bite a day