✅ Brand
Nothing is a big deal until you make it one
Hormozi credits a late mentor with the line “if you want something to be a big deal, make it a big deal.” Nothing ships with built-in importance — a feature, a price, a date only feels momentous because someone chose to stage it that way, with the build-up, the announcement and the follow-through. The corollary is the useful half: not everything earns that staging, and making a big deal of everything is how you make a big deal of nothing.