✅ Creative
Bringing work in-house? Rebuild the process, not just the team
Four in five advertisers now run some kind of in-house marketing operation, and a panel of people who have done it couldn’t agree on one right model — hybrid, embedded agency, full internal. What they did agree on: in-housing breaks on sequencing, not ambition. The agency was quietly running your approvals, brand governance and sign-off process — bring the work in without rebuilding those and every missed step gets misdiagnosed as a people problem.