โ
Sales
Send your first 100 outreach messages by hand
Christina Gilbert, a YC visiting partner who closed millions in founder-led sales at OneSchema, says to write your first 100 outreach messages yourself before any tool takes over. Doing it manually shows you what a sequence would hide: whose pain is real enough to answer, which first line gets read instead of ignored, and the phrases buyers use when they describe the problem. Only automate a message youโve already proven.