✅ Marketing ops
AI's biggest marketing win is boring admin, not copy
A marketing consultant with no engineering background rebuilt her business operations with an AI coding agent, collapsing roughly 20 hours a week of proposals, client tracking and email into one automated pipeline. The lesson isn’t the tool — it’s where she aimed it: not at creative output, but at the recurring admin that quietly eats the week. Automate the assembly line, keep the judgment calls, and the reclaimed hours go back into work that actually moves numbers.