✅ Psychology
Asking if they plan to buy makes them more likely to
In a 1993 study of real households, people who were simply asked whether they planned to buy a car or a computer went on to buy more often than similar households who weren’t asked. Answering makes the purchase easier to picture, so the question nudges behaviour as well as measuring it. Treat the answers as a nudge, not a forecast: stated plans still predict poorly.