Today's Bite 🧠

Bite 062 · Fri 16 Oct 2026
62Total bites
5This week 🎉
✅ Sales

Your customer can build it now, so sell what they can't

One company cancelled a $600K-a-year CRM after building its own, and Retool reports 35% of enterprises have already swapped a SaaS tool for an internal app. Peter Yang’s point is that nobody rebuilds your whole product, “just the 20% that matters”, so the feature list is no longer the moat. What they can’t clone is the upkeep: the data, the integrations, the security reviews and the person who answers when it breaks.

🔗 Behind the Craft — Is Software Dead, or Just Not for Humans Anymore?
Behind the Craft Peter Yang AI Framing

💡 Why it matters

AI makes the feature set of almost any product reproducible, so the alternative your buyer weighs is increasingly 'we'll do it ourselves' rather than another vendor, and most messaging still only argues against the vendor.

Earlier this week

Thu 15 Oct Copywriting If it's hard to read, it feels hard to do Wed 14 Oct Psychology Cut the options when buyers don't know what they want Tue 13 Oct Psychology Price it per day when the daily number is tiny Mon 12 Oct Psychology Name the exact thing and people feel heard
Marketing Super Genius 🗓️ This week 🧠 One bite a day