✅ Copywriting
Your product page has to work for a reader who can't see
Stanley built one of the decade’s most photographed brands, then realised its gift-season pages had piles of pictures and no sentence saying why the cup made a good gift — so it’s now writing use-case copy, FAQs and structured data per product. Chatbots and shopping agents recommend what they can read, not what they can see. Treat it as a standing content job owned across SEO, e-commerce and brand, not a one-off hack.