✅ Growth
AI shopping agents compare, humans still click buy
New agentic-commerce data shows people hand the reading to an AI and keep the deciding for themselves: agents show up heavily while shoppers compare options, then mostly drop out before the purchase. That means the leverage isn’t in wiring up agent checkout — it’s in being the product an agent can accurately describe when it builds the shortlist. Clean, structured, comparable attributes are now a distribution channel, not a catalogue chore.