✅ AI
Read two lines past the scary headline before you forward it
The “AI agents took 10,000 marketing jobs” headline doing the rounds is built on cuts from the first seven months of 2025, before agents were doing real work — the number is real, the cause is borrowed. The forward-looking figure worth watching is Forrester’s estimate that around 15% of agency roles get automated by 2026. Check the date and the tense on any AI stat before it shapes your headcount or budget story.