✅ Sales
Agree what a yes and a no look like before you pitch
Most sales calls open by drawing out what the buyer wants, then slide straight into the pitch, so the call ends with a feeling rather than a verdict. Hormozi’s fix belongs in the first five minutes: agree the shape of the ending before any content, what you’ll cover, what a yes would mean and what a no would mean. A prospect who never agreed to decide usually won’t.