Week 36 🗓️
6 bites · 31 Aug – 6 Sep 2026Make your comment-to-DM freebie cost a follow
Comment-triggered lead magnets hand the goods to anyone who types the keyword, so a post that takes off fills your inbox and your tool bill without adding a single follower who'll see the next one.
Nothing is a big deal until you make it one
Significance isn't a property of your launch, price change or new feature — it's produced by the treatment you give it, and most teams spread that treatment so evenly that nothing lands as an event.
AI gives you the most probable design, not the best one
Every AI-drafted landing page, ad mock and social visual drifts toward the same safe layout because the model is built to pick the most likely answer, so the sameness you keep seeing is a briefing problem you can fix, not a ceiling on the tool.
Agree what a yes and a no look like before you pitch
Calls that surface plenty of interest but end with 'let me think about it' are the quiet leak in most pipelines, and the fix sits in the opening minutes, not in the objection handling at the end.
A new AI feature rarely means new positioning
Every model release tempts teams to rewrite the pitch, and without a written positioning process you end up rewriting it every fortnight while the market never learns what you stand for.
Approve the small deal before the moment arrives
Cultural moments are won or lost in minutes, and most brands lose them not for lack of ideas but because the approval chain between the idea and the money takes days.