Loss aversion is one of the most replicated findings in behavioural economics: people work roughly twice as hard to avoid losing something as to gain the same thing. Marketing that frames the cost of inaction taps that directly.
The same offer framed as "stop losing X" consistently outperforms "gain X" — you don't need a new offer, just a sharper frame on the one you have.
Find one message where you promise a gain ("save time", "earn more") and reframe it as a loss being stopped ("stop losing hours every week"). Run both and watch the difference.