✅ Copywriting
If it's hard to read, it feels hard to do
Students read the same exercise routine set in a plain font or a flowery script; the script readers guessed it would take almost twice as long and were less willing to try it. Nothing about the exercise changed, only the ease of reading, which the brain used as a shortcut for how hard the task would be. If the steps look easy on the page, the product feels easy too.